VINECO
to launch rice brand in time for 2016
VINECO
in co-operation with Trung An Company grow rice in Mekong Delta. – VNS Photo HA
NOI (VNS) — VINECO will launch its brand
of rice on December 26 in co-operation with Trung An Company.
VINECO,
which is Vingroup's agriculture company, said the rice will be distributed
exclusively on the group's Vinmart super markets and Vinmart+ convenience
stores in the southern region from December 26, and in the rest of the country
four days later.
VINECO
said the rice is grown on 8,000 ha of land belonging to the Trung An company,
one of the leading rice producers with a most advanced and modern processing
system in the Cuu Long (Mekong) Delta. The entire cultivation process is under
VINECO's production, which is tightly controlled under ISO 22000, HACCP and
Global GAP, ensuring the maximum food safety and nutritional content.
During
the launch, VINECO will supply the market with six types of rice meeting the
demand of the global GAP. It expects to serve the local customers with organic
rice products in 2016. — VNS
http://vietnamnews.vn/economy/280163/vineco-to-launch-rice-brand-in-time-for-2016.html
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